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Level Up Your Marketing with Analytics

Association Analytics

There are many marketing technology tools that can help you measure success. By having tags in place, you can start building personas around your member’s behaviors and demographics and begin to learn what types of products and services they are interacting with and when. Do you know what your most effective marketing channel is?

Analytics 169
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The 990: From Compliance to Communication 

sgEngage

Largely considered a document prepared for tax compliance, its important role as a principal vehicle of communication is overlooked. And now that the 990s are released as open data by the IRS, it’s more important than ever to rethink the role of the 990 as a communication channel instead of just a compliance requirement.

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We’re 39 percent similar; how can we be exponentially better?

Candid

Recent evidence from the Technology Association of Grantmakers (TAG) indicates that grantmakers are asking the same questions with slight differences across funders, wasting a significant amount of a nonprofit's time during the application process. Project Demographics/Orientation/Status (2 percent). Intern Roles (if any).

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How to Train and Develop Millennials

Gyrus

Everywhere you look there are posts about millennials, mainly focusing on their abilities in comparison to their predecessors. Since millennial buyer behavior is so vastly different than what traditional advertising channels can influence, understanding the demographic completely, is vital. Technology. Can you help me?”

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Unicef’s Little Bet on Pinboard

Beth's Blog: How Nonprofits Can Use Social Media

We’d like to try to benchmark it against other disruptive pinterest campaigns but we’re not sure there is a good comparison case study. A few factors make UNICEF UK ripe for digital experimentation but with clear objectives:- We have a strategy to be digital first (a big part of my role is to lead this transformation).

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Breaking News: Twiddling Thumbs of Nonprofit Professionals Causing Sore Thumbs

Connection Cafe

Surprising demographics to target for outreach in 2016. Or even for your personal role in the organization. 2016 NGO Online Technology Report. Over the last two decades the NGO sector has embraced Internet technology, but at varying speeds based upon the Internet infrastructure of the country in which they reside.

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Donor Management: The Ultimate Guide

Neon CRM

Fundraising Donor Management Software Comparison: What’s Right for Your Nonprofit? Even though the donor journey is about people, don’t think that data doesn’t play an important role. Demographic factors: Donors who fit the organization’s target demographic are more likely to give. 7 min read Read Now 2.