Slacktivism: Can Cartoons Raise Awareness or Just Make Us Feel Good?
NetWits
DECEMBER 6, 2010
In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) If it’s not fun, rewarding, or cool, viral campaigns rarely take off. Did you notice something toony about Facebook last weekend?
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