From Lost To Loved: Turning Lapsed Donors Into Devoted Donors
Bloomerang
FEBRUARY 27, 2024
According to the world’s leading expert on planned giving, Dr. Russell James, data shows that 78% of Will documents that transfer dollars to charity tend to be signed by people in their 80s, 90s, and beyond. How you SHOULD NOT communicate with lapsed donors Stop sending reinstatement and member renewal mailings to lapsed donors on auto-pilot.
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