Campaign Influence Offline ROI 
NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After all, we know that offline donors who are on our email list have a higher average gift. How's that for ROI?
Nonprofit Tech for Good
DECEMBER 20, 2010
Who maintains your social media campaigns? I drive the strategy for day to day and our campaigns and every now and then, team members that ‘get’ our messaging will hop in and send out a tweet or two. Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Are they paid, full-time, part-time?
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Connection Cafe
JUNE 25, 2010
How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Define success metrics before starting campaigns. Specific and easy to assess.
Everyaction
APRIL 30, 2018
With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Data-driven direct marketing campaigns. The key to running a cost-effective direct mail program is effective testing.
Everyaction
APRIL 30, 2018
With so many other influences vying for their time, attention, and financial support, it can be difficult for Alumni Engagement offices to ensure that alumni are retaining a sense of connection to the university. Data-driven direct marketing campaigns. The key to running a cost-effective direct mail program is effective testing.
Connection Cafe
JUNE 23, 2014
The new gadgets and channels that are available today don’t just change how we do marketing, or where a product or service might be offered (online vs. offline vs. mobile device). What is the ROI? How leadership and management are discussed, and how organizations and institutions must operate, needs to change. Position the Ask.
Tech Soup
MAY 12, 2011
One participant said, "A good tweet is something that elicits action offline, for example, a laugh or a conversation. The first, and often easiest, step is identifying who are the influencers on the subject of your cause and/or in the nonprofit field, in your local community and beyond. Granted, that's hard to measure."
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