NTEN
JUNE 29, 2011
When it comes to nonprofits – and particularly, nonprofits on Facebook – we're all looking for the answer to the question: What's the ROI? The truth is, ROI can be calculated in a variety of ways. After all, we know that offline donors who are on our email list have a higher average gift. How's that for ROI?
Amy Sample Ward
MARCH 2, 2011
" It’s About Impact NOT Influence – Online Fundraising, Advocacy, and Social Media – frogloop – "Do you think your organization has clout or Klout? “Is it even possible to measure online influence, divorced from offline influence?&# Is your organization considered a content curator?
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Beth's Blog: How Nonprofits Can Use Social Media
AUGUST 27, 2012
With the launch of “ Measuring the Networked Nonprofit ” co-authored with KD Paine , we thought we do a reprise of our popular panel in 2009, “ Social Media, Nonprofit, ROI Poetry Slam.” In 2009, the “Social Media ROI Poetry Slam” SXSW lead to a book “Measuring the Networked Nonprofit.”
Connection Cafe
JUNE 25, 2010
How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Measuring the return on investment for any organizational effort is a standard of doing business.
Beth's Blog: How Nonprofits Can Use Social Media
MAY 20, 2010
4: Identify influencers on social media spaces and cultivate them. I also mention other tools like Friend or Follow or NodeXL both of which make influencer analysis more efficient with the ability to export the data into an excel spreadsheet. 6: Use social media to close the loop between online and offline action.
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 7, 2011
Note from Beth: I love when I discovered folks who are community organizers and successfully transfer what they know about community organizing offline to the online world. In fact, it shows that you don’t think you are too important to have relationships with the people you want to influence. Develop Relationships.
Nonprofit Tech for Good
DECEMBER 20, 2010
Are you tracking Return on Investment (ROI), and how? Please summarize your ROI. Dupe: Our organization has literally just started tracking ROI for using these tools by way of campaigns. Finally, you must measure ROI. Megan does a fantastic job of keeping the content on link Twitter, Facebook and LinkedIn fresh.
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