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The complete year-end guide to maximizing matching gifts

EveryAction

Understanding matching gifts Matching gifts are a type of corporate philanthropy where companies pledge to match employees’ donations to eligible nonprofits. In fact, Double the Donation research indicates that mentioning matching gifts results in a 71% increase in response rate and a 51% increase in average donation amount.

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It’s Not Too Late: 3 Strategic Year-End Fundraising Tips

Bloomerang

Did you know that nearly one-third of individual fundraising happens during the month of December and 12% of giving happens in the last week of the calendar year ? . Did you know the average nonprofit email open rate for nonprofits is 25%? Send it to everyone on your mailing list who hasn’t responded yet.

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professionals

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How to Build Your Nonprofit’s Email List

Nonprofit Tech for Good

That said, there are proven strategies that can help your nonprofit quickly grow your e-mail list, such as: Create an e-newsletter subscribe page on your website that describes your e-newsletter and how often it will be sent and promote this page on your social networks. Create online petitions and pledges. Host free webinars.

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How to Send a Nonprofit Appeal and Get Results

Get Fully Funded

Direct mail is a valuable fundraising strategy, but figuring out how to send a nonprofit appeal can be confusing. You’re just mailing a letter asking for a donation, right? If you’re a beginner at mailing fundraising appeals , it’s really important that you understand the strategy and psychology behind what makes a good letter.

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Super Useful Nonprofit Fiscal Year-End Action Strategies

Bloomerang

It’s your job to remind folks who’ve not yet renewed or fulfilled on their pledges that it’s time to do so. They can’t be expected to keep track of their giving status–especially if you’re on a fiscal year and they think in calendar years. . Please put it on your calendar for next year as a ‘must do.’

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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail!

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How to Offer the Ultimate Employee Giving Experience

Double the Donation

Direct mail. Event pledges. Match ratios: This determines the rate at which you match employee donations. This may be a certain number of months or align with your calendar or fiscal year. Top donation channels might include ( but are not limited to ): Nonprofit websites. Online giving tools. Peer-to-peer campaigns.