Walk in Your Visitor’s Shoes: How to use the Buyer’s Journey to increase Attendance at your Arts & Cultural Organization
Connection Cafe
JANUARY 24, 2020
Examples could include introducing a few of your popular exhibits, sharing a calendar of events, or providing visitor testimonials. . Communications I’ve received in the purchase phase include special holiday events , such as a special Halloween night of trick or treating at a zoo or gingerbread house making at a children’s museum.
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