Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. For example, are you bookmarking everything you come across into del.icio.us Live in a tool or technique for at least month before adding something new.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

MARCH 7, 2009

Take her ROI and Measurement list. What I found most valuable was the tip about getting a baseline measurement before you begin. (number of Facebook fans, Twitter followers, Digg links, Delicious bookmarks, and referrals from social media sites, plus existing website traffic). Make a note of ROI benchmarks.

Social Media 50

Social Media Media Social ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 8, 2009

    A few days ago, I asked " What are the best metrics to track your blog's ROI and make improvements? "   The areas of the blogging ROI analysis included:  author contribution, readership growth, reader engagement, authority, cost, and value.  Reader Sharing (bookmarked items).

Metrics 71

Metrics Bookmarking Analysis Feeds 71

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. For example, are you bookmarking everything you come across into del.icio.us Live in a tool or technique for at least month before adding something new.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 30, 2007

I've been thinking a lot about Wendy Harmon's advice about ROI and Social Media: A project that won???t s a free social bookmarking service. As you release your product, find some interesting articles or blog posts on the Web and bookmark them. t take much time and relates to org goals. Write down your successes.

Social Media 50

Social Media Bookmarking Media Remix 50

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 31, 2008

Once a year in June, I do an overall benchmarking and ROI analysis of my blog using particular metrics. It uses sources such as how many delicious bookmarks, incoming links, how many times mentioned on Twitter, how many comments, etc. Social Media ROI: Compare With Paper. Donor Solicitation Techniques on Twitter.

ROI 50

ROI Widget Metrics Cambodia 50

Beth's Blog: How Nonprofits Can Use Social Media

JULY 20, 2009

See Allistair Croll's guest post on some tracking techniques). Engagement on PostRank is calculated with a number of metrics including commenting, clicks, sharing on google reader, retweeting, and saving on social bookmarking services. I'm looking for a few good posts on Social Media, ROI, and Nonprofits. Have a post?

Reflection 76

Reflection Florida Social Media Metrics 76