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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

A great tool to see how different companies make their product the hero is by looking through swipe files curated by sites like [link]. For example, long-form storytelling may still convert better than short snippets – the current long-form podcasts that top business charts are showing this.

Lesson 59
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Boosting Your Association's Revenue with Attractive Microcopy

Association TV

There are tons of different instances of microcopy on any given site, like: Form elements including input fields, placeholder text and buttons. While good microcopy doesn’t directly equal an engaged user, bad microcopy certainly increases the risk of someone having a bad experience on your site. Being Boring.

professionals

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Prioritizing Your Web Marketing Budget - What Slice of the Pie Should Social Media Get?

Beth's Blog: How Nonprofits Can Use Social Media

  I kept wanting to blend them. Not everyone needs a web site and a blog - that age old question - to blog or not to blog? "  I might also add some of the costs of content creation for videos/podcasts/photos that live on your site (or blog) and on other social networking sites.  

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Tools for 2.0: User-Generated Exhibits Made Simple

Museum 2.0

You should be able to grab a mic and start podcasting, hit the keyboard and start blogging, snap some shots and start Flickring. style projects are major initiatives require a somewhat complicated blend of physical exhibit and digital capabilities. Creating the backbone for a robust 2.0 application is not so easy. Many in-museum 2.0-style

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Podcamp Session on Social Media Metrics: Thank You Jeremiah

Beth's Blog: How Nonprofits Can Use Social Media

I'm looking to blend different perspectives and have a workshop session that can speak to nonprofits and grassroots media makers. The log files captured lots of data that gave us a lot "measurable" information about what people were doing on web sites. If there are podcasters in the room, you know that already!)

Metrics 56
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Groundswell Book Club Part 2: Talking

Museum 2.0

The simplest way is to be a commenter—to follow blogs and sites related to your institution and share your own observations and helpful tips. The next level is to produce your own talk, via profiles on social networking sites, a twitter feed, flickr group, blogs, podcasts, or online video. And Jennifer talked it up online.

Museum 20
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[VIDEO] How to Tap Into Gen Y & Z Donors

Bloomerang

I have a feeling that if you listen to any fundraising podcast or read any fundraising blog or publication, you’re probably going to see her name if you haven’t already. There’s no reason for them to just be sitting at home doing nothing just because they can’t come in on site, right? But Dom is awesome.

Video 130