Do Negativity And Alarm Really Raise More Funds?
Bloomerang
OCTOBER 23, 2023
Worse, studies show that we’re more likely to perceive negative news as truthful. This might be why bad news seems to garner more attention. The truth is that fundraisers must sort out when and how to message their constituents using positive, negative, or a blend of both. The truth is relative So, what’s a fundraiser to do?
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