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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? Collaboration with experienced digital fundraisers is invaluable to learn what resonates. Focus on selling – Judge ads by sales results, not awards.

Lesson 59
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Great reads from around the web on August 24th

Amy Sample Ward

I come across so many great conversations, ideas, and resources all over the web every day. Here are some of the most interesting things I’ve found recently (as of August 24th). You can join the conversations in the comments, or click through to the original posts to find what others are saying.

Web 137
professionals

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Top Nonprofit Payment Processing Tools

Qgiv

Donors can give via text, on the web, or via the Givi app. Bloomerang is a great choice because it blends payment processing and a CRM all on one platform. However, PayPal doesn’t offer support for events, peer-to-peer fundraising, or auction fundraisers. Bloomerang The next payment processor on our list is Bloomerang.

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The Future of Fundraising: Live Interactive Chat Recap

Tech Soup

The event blended virtual video speaker conferencing; online presentation and video; and live audience chatting and social networking, including conversation on Twitter using the #NPLive hashtag. TechSoup kicked off its Nonprofit Live series with a discussion on the Future of Fundraising.

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Building and Supporting Your Drupal Website: In-House, Outsourced, or Both?

NTEN

If critical functions like fundraising, advocacy, community building, membership management, marketing, and publicity are being fulfilled by your website, you will want to invest a proportional amount of time and money into keeping it humming along. or only need a basic web presence, you can get by with a simple site. Technophobes?

Drupal 71
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Open Source for Nonprofits: Programs to Try (Part 2)

Tech Soup

CiviCRM is an open-source nonprofit-focused CRM system with powerful features for campaigns, fundraising, event planning, contact management, and case management. OpenProject is a web-based project management system designed to help dispersed teams collaborate on projects of varying scope. Image 1 : Blended Images / Shutterstock.

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How to Design Your Fundraising Campaign Like a Pro (Without Hiring a Pro)

CauseVox

Your fundraising campaign page is your digital storefront and your most effective tool for connecting with potential donors. But how do you design a campaign and make your cause stand out if you’re not a professional web designer? In fact, 76% of donors are more likely to donate on a professional and branded donation page.

Design 76