Remove Blackbaud Remove Fundraising Remove Rate Remove Spam
article thumbnail

10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness

TechImpact

Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates? But what are donors looking for?

Donor 237
article thumbnail

Nonprofit Email Basics: Master Effective Fundraising Communications

sgEngage

If you feel a little unsteady about your nonprofit’s fundraising right now, you are not alone. Fundraisers have been through real challenges before.” Let’s dive into the basics of nonprofit emails so you can improve your fundraising results in any economy. But take heart.

email 71
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Years of Nonprofit Fundraising Stats: [2015 to 2020] And 6 Trends to Know

Whole Whale

Direct mail response rate (to house): 4% Postage per letter: $0.49. Direct mail response rate: (to house): 5% Postage per letter: $0.47. Direct mail response rate: (to house): 5% Postage per letter: $0.49. Direct mail response rate: (to house): 9% Postage per letter: $0.50. Foundation giving was $58.46 Mail stats.

Stats 96
article thumbnail

Symbols in Subject Lines… ? Them or ? Them?

Connection Cafe

Recently some members of the Blackbaud marketing team stirred up some internal controversy by sending out an email that contained stars in the subject line (highlighted below.) Compare how the response rates were impacted by the subject line adjustment. How did that impact your open/response rates? Select the right symbol.

Spam 44
article thumbnail

NTC Boston: Brian Reich: Online Fundraising Strategy

Beth's Blog: How Nonprofits Can Use Social Media

How does/that leverage into fundraising? short code fundraising??? ??? Smart organizations balance good content and communication with what the organization is doing with fundraising request. re raising money out-of-state, international fundraising has even more regulations. t Spam regulations ??? t spam work.

Boston 50
article thumbnail

How to Effectively Use an Email Welcome Series to Boost New Donor Acquisition

Connection Cafe

Guest post by Ryan King , Blackbaud’s Sr. Get ready for some great insights from a marketer that has a passion for engaging the nonprofit community and Blackbaud customers. — —. They are going to decide then whether or not they want to unsubscribe because you’re sending them spam or if they want to stay engaged with your organization.

email 46
article thumbnail

Living Between the Tides

NetWits

Although the rate of change may vary, just like tidal ranges and patterns differ depending on your location, the basic concept remains the same. The direct mail world was broken the instant the first email was sent, but 80% of all email sent is spam. And the nonprofit fundraising world is being broken a little bit at a time too.

Hurricane 105