10 Ways To Segment Donors To Improve Nonprofit Fundraising Effectiveness
TechImpact
JULY 16, 2014
Image courtesy of Fundraiser Help. According to a 2013 study conducted by Blackbaud , overall donations to nonprofits increased in 2013 by 4.9%, and digital donations increased 6.4%. How can your nonprofit’s next email campaign avoid the trash bin, and improve its open and click-through rates? But what are donors looking for?
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