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10 Digital Marketing & Fundraising Research Reports for Nonprofits

Nonprofit Tech for Good

Staying current with the latest digital marketing and fundraising trends and benchmarks is essential for nonprofits. Benchmarks Study 2024 :: Download [US] Published by M+R 2. The program requires the completion of three webinars and costs $100 USD. Learn more & register !

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2024 Social Media Statistics for Nonprofits

Nonprofit Tech for Good

Rival IQ Social Media Industry Benchmark Report ] Nonprofits have an average engagement rate of 0.066% on Facebook. Rival IQ Social Media Industry Benchmark Report ] 53% of nonprofits spend on social media advertising. M+R Benchmarks Report ] Facebook/Meta results in an average return on ad spend (ROAS) of $0.48 on TikTok. [

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BACK TO SCHOOL Webinar Series

M+R

As we close out summer and head into fall, M+R is presenting a full slate of webinars that are designed to jump-start your fundraising plans. If the prospect of similar results in 2023 is keeping you up at night, join us for this webinar, where we’ll share some strategies that might not be on your radar (yet).

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Audience & Message Research: free webinar on August 16

M+R

Our first Back to School free webinar is happening VERY SOON on August 16 and we think it’s gonna be a good one. Sign up he re , and read on for more scoop on this and the rest of our back to school webinars! Spoiler alert: we’ll be talking influencers, creative testing, Scout Quest, and more.] Read time: 3 minutes ICYMI!

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Use Engagement Scores to Point Your Members in the Right Direction

Association Analytics

According to Marketing General Incorporated’s 2021 Marketing Benchmarking Report, 50% of associations surveyed believe lack of engagement is the top reason members didn’t renew. Use your data to find out how your customers interact with the organization and how it changes over time, which can help you understand member journeys.

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Inspired by Corporations’ Investment in Purpose and Social Responsibility Throughout the Crisis and Hardships of 2020

sgEngage

We see that organizations of all sizes rallied their employees to give and serve others in their local communities and around the world. Disaster Relief is essential: Companies saw the necessity to organize disaster relief as a vital element of their employee engagement and social responsibility programs.

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Small is the New Big: 2009 eNonprofit Benchmarks Study Released

NTEN

We just released the 2009 eNonprofit Benchmarks Study with our fantastic friends at M+R Strategic Services. Get the recording to see how Children's Defense Fund and HRC use benchmarks to increase the performance of their online campaigns. This may indicate the influence of social media on email. Integrated campaigns matter.