Remove Benchmark Remove Influence Remove Measure Remove Trend
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Using Ad Libraries to Understand Nonprofit Competition

Whole Whale

Leveraging ad libraries can provide valuable insights into competitors’ strategies, industry trends, and best practices, helping nonprofits refine their own ad campaigns and messaging. TikTok Ads Library: [link] Shows ads from brands, creators, influencers across different ad formats like in-feed, brand takeovers, etc.

Library 104
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Taking Action: Fundraising Trends And Best Practices From Bloomerang’s ‘Fundraising Planning and Climate Report’

Bloomerang

General guidance for fundraisers Here is general guidance on actions fundraisers can take based on fundraising trends and best practices drawn from the report. Monitor progress: Continuously track the performance of your fundraising efforts and measure them against insights detailed in the report. Thankfully the Bloomerang blog does!

Action 73
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How Nonprofits Can Benefit from Continued Marketing During Times of Change

Media Cause

Benchmarking, forecasting, and determining how your organization fares with its supporters is difficult when there is a data gap. Also, when your team misses out on seasonal trends, your nonprofit misses relevant keywords and search terms.

Benefit 64
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More Nonprofit Benchmarks

Forum One

A few weeks ago, I wrote a blog post on how organizations can use Convio’s Online Nonprofit Benchmarks Study to determine how well they are doing online compared to others. The findings mirror many of benchmarks in the Convio report. Still, these reports are some of the best measuring sticks we have.

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Data to support the relentless pursuit of racial equity 

Candid

This was a considerable commitment, but many in the sector saw a need to measure the impact and effectiveness of such funding—specifically, whether the funds were going to nonprofits led by communities of color or to more traditional, white-led institutions. The best way to answer these questions is to measure and analyze consistent data.

Data 59
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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

Measuring this requires some surveys of fans as well as counting the number of insights gleaned from posts and discussions from Fans. The Facebook Insights tool lets you see trends Fan acquisition and subscription. The M&R social media benchmarks study is a good start, although the benchmarks are based on a small sample size.

Metrics 97
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How do grantmaker CEO salaries compare with other staff? 

Candid

Considering top executives often receive more compensation than most staff through bonuses, deferred compensation, profit sharing, and other supplemental benefits, we can safely expect the total compensation ratios to trend higher. In 2022, 1,003 grantmakers participated in the survey.

Ratio 105