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Nonprofit Email: The Rules of Engagement

Pamela Grow

Well, I’ve got some eye-opening stats that might make you reconsider where to channel your communication efforts. Well, here’s another mind-blowing stat: Radicati Group reports that there are over 4 billion email users worldwide, and that number is projected to reach 4.6 Test your subject lines. But what about reach?

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Best Tips to Rock your Online Presence

Care2

Set benchmarks and specific goals for traffic, engagement, and online giving for the year. Look for opportunities to test different calls-to-action and other key content that is important to your organization. Run A/B testing for email subject lines and for content on landing pages for any email appeals or other actions.

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Create the ultimate nonprofit email newsletter

Get Fully Funded

Lots of stats and facts. Use headlines to let the reader know what to expect in each section. And that’s why we recommend you send yourself a test newsletter to make sure it’s pristine before you send it to your donors. Plus, if people didn’t attend your car wash, they don’t really care that you raised $225.

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Screencast Treatment: Web Analytics As Simple Gifts To Measure Mission

Beth's Blog: How Nonprofits Can Use Social Media

Act 2: Selecting An Analytics Tool There are a number of web analytics software tools available ranging from simple web counters, web hosting stat tools and more powerful (and expensive) software packages. Test three times and if doesn't lead to action, you are wasting your time! What is your benchmark? And, is it enough?

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The Joys of Google Grants, Part 2 - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

57) Mobile (15) Nonprofit Benchmark Studies (15) Nonprofit Events (36) nptech (8) Online Advertising (5) Online Advocacy (47) Online Fundraising (97) Online Marketing (59) Online Organizing (32) SEO (3) Social Networking (109) Technology (31) Trends (51) Video (27) Volunteering (2) Web 2.0 (60) They might even make a donation or two.

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Master These Email Marketing Strategies For Fundraising Success: Nonprofit Link Roundup

Nonprofits Source

According to a benchmark report , the average one-time email gift is $87! Is your audience most receptive to certain headlines or promotional offers? At the end of the day marketing is all trial and error, testing and comparing. 4 The Ultimate Email Marketing Cheat Sheet: Facts, Stats, And Actions.

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112 Nonprofit Blog Posts, Articles, and Stories from 2013 You Can’t Miss.

Connection Cafe

Check out this post: Nonprofit Content Marketing – Benchmarks, Budgets and Trends for 2014 and don’t miss the associated Nonprofit content marketing infographic. So, start testing- the sooner you do, the sooner you can start converting new donors. It’s important that you begin paying attention to the stats.

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