What 2020 year-end fundraising can tell us about 2021
M+R
FEBRUARY 4, 2021
We also use the median for our comparisons, so that one outlier doesn’t skew the whole set. One notable difference when looking at Giving Tuesday year to year is when these emails are sent: every group in our sample sent at least one email before the special day, with groups sending as many as three pre-Giving Tuesday emails.
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