NetWits
DECEMBER 6, 2010
In an effort to raise awareness for child abuse, thousands of Facebook users changed their profile photos to one of their favorite childhood cartoon characters (full disclosure: mine was Underdog.) Whether it started on accident, was part of a specific campaign, or originated in Greece , this meme seemed to really have legs!
Beth's Blog: How Nonprofits Can Use Social Media
SEPTEMBER 28, 2015
The Hold A Sign Meme. The “Hold A Sign” meme has been around for almost ten years. Many activist nonprofits have used it to inspire people to raise awareness, change behavior, or other action. The awareness and subsequent behavior change is that most people take their fish out of the water for a photo.
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Beth's Blog: How Nonprofits Can Use Social Media
APRIL 25, 2012
The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. So, they started a fun meme. Peer Case Studies. Sign up here to receive a notification when it is published).
Connection Cafe
OCTOBER 3, 2013
Be aware of current events and what others are already saying so you become part of the conversation vs. becoming a victim of it. Whether it’s creating a meme or a hashtag-centered campaign, engagement thrives on fun. Measure, measure, measure. Have fun doing it. Have a social media staff handbook.
Beth's Blog: How Nonprofits Can Use Social Media
JULY 16, 2013
If I have learned anything from co-writing a book about measurement , that it is not only important to collect your data, but leave space for reflection at the end of a campaign to harvest insights for the next campaign. I try to do this with any project I work on, whether it is a social media campaign as well as a training workshops.
Connection Cafe
FEBRUARY 8, 2018
The best advocacy nonprofits have built a culture of testing that encourages constant measurement and small-scale experiments to see what resonates in the changing media environment. Those nonprofits stay aware of what their data doesn’t tell them, and they draw from a range of data sources rather than blindly “trusting the data.”
Beth's Blog: How Nonprofits Can Use Social Media
OCTOBER 19, 2007
Nonprofit Social Media ROI and Adoption Issues The meme of the last week continues with a look at specific metrics like engagement. Stephen Downes describes the difficulty of measuring ROI of E-Learning with the best quote yet, "Measuring learning is still like measuring friendship.
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