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Great reads from around the web on March 2nd

Amy Sample Ward

“Is it even possible to measure online influence, divorced from offline influence?&# " Pew: Open government is tied to higher levels of community satisfaction | Gov 2.0: asks Tom Webster over at BrandSavant. Nope, it’s not possible." on Tuesday, someone named Ryan found two four-bottle packs of Dogfish Head Brewery beer.

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[Book Interview] Nonprofit Example of Social Media Excellence: Taproot Foundation

Nonprofit Tech for Good

Facebook: facebook.com/taprootfoundation. Megan: We currently have accounts on Facebook, Twitter, LinkedIn, Jumo, YouTube and Vimeo. Twitter and Facebook have been crucial in recruiting new pro bono consultants and connecting with nonprofits that could benefit from our Service Grant projects. Please summarize your ROI.

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7 Common Nonprofit Marketing Hurdles That You Can Avoid

DipJar

However, learning to properly market online and offline is an important opportunity for organizations. With the right strategy, you can engage with your supporters, raise brand awareness, and make a lasting impact. Raise awareness. But keep in mind that there is a right and wrong way to do marketing. . Acquire new donors.

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Top tips for Efficiently Measuring Social Media ROI & Getting Strategic with Your Data

Connection Cafe

How much is your online fundraising augmenting offline efforts? While the area of social metrics continues to evolve and grow, there are five main tips all organizations should follow when measuring social media activity for ROI: 1. Have your own pearls of wisdom for social media ROI measurement? Measure actionable items.

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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

Prioritize your ROI around the biggest impact, whether that’s raising funds, engaging people, or something else. Facebook General Growth data: More than 200 million active users. billion minutes are spent on Facebook each day (worldwide). Raising awareness and providing local communities a venue for sharing their story.

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Nonprofit Analytics: Overview and 13 Analytics for Your Org

DNL OmniMedia

Are social media users reading the blog posts that they click through to from Facebook posts? If your nonprofit has a Google Grant, you’re aware of the different metrics you can track as part of a successful Google Grant management strategy. 20 (a positive ROI!). Landing page. Are certain pages seeing a high bounce rate?

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Vote and Comment for ALL these Awesome Nonprofit Panels at SXSW!

Beth's Blog: How Nonprofits Can Use Social Media

And like last year's ROI Poetry Slam , our session will be interactive, thought-provoking, and dare I say, fun! Today’s online communities go beyond posting photos or finding dates—they are building social capital, increasing awareness and raising millions of charitable dollars. In addition, there's be lots of learning shared freely.

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