Care2

MARCH 27, 2009

The interesting thing about this effort is that it’s not campaign-based, or a spurt of activity for a defined period of time, but actually an ongoing relationship that can continue to build over the long term, again defined by what is valuable to their supporters. March 30, 2009 | rabia Copyright © 2008, Care2.com

Social Media 31

Social Media Advice Advocacy Media 31

Care2

FEBRUARY 17, 2009

When you factor in production, printing, and postage, a simple direct mail acquisition campaign runs about $20K to reach 50,000 people. to 1% response rate for acquisition, so that “payback” (the point at which you recover what you invested in the direct mail campaign) is taking longer and longer to achieve.

Demographics 34

Demographics Social Media Advocacy Online 34

Care2

JULY 10, 2008

based nonprofits are faced with two extremes: on the one hand, there are large large players like Convio , Kintera , and Blackbaud and on the other hand there are smaller providers like DIA , FirstGiving , and NetworkForGood. I think the campaign or event idea itself is at least as important--if not more important--than the technology.

Social Media 34

Social Media Trend Advocacy Online 34

Care2

APRIL 2, 2008

It should be noted, however, that while Google Adwords is one potential source of advertising for nonprofits, the volume of response from its campaigns to date have been lackluster. An article from SiteProNews , by Leighton James explains 10 costly mistakes to avoid when launching your AdWords campaign. Copyright © 2008, Care2.com

Adwords 51

Adwords Google Social Media Advocacy 51

Care2

FEBRUARY 3, 2009

” Campaigns & Landing Pages Next we created a separate AdWords campaign for each of our issue areas ? We divided our budget evenly between the campaigns, and created customized landing pages for each of them. Ive been trying things out with Convio for a year and a half now and I still have a lot more I want to try!

Google 37

Google Grant Social Media Adwords 37

See3

OCTOBER 22, 2007

Tim says MySpace is not good for fundraising, although we have seen some examples of orgs running successful fundraising campaigns, such as Dollars for Darfur. Oxfam ran a campaign against Starbucks with a video being crucial to the resulting success. This shows the viral potential of raising awareness in the social networks.

America 40

America Social Media Myspace Second Life 40

Care2

MAY 27, 2009

Nonprofit: Monique shared a case study for a nonprofit called the Rasmuson Family Foundation, one of the largest foundations in the US, around increasing awareness of their Artists’ Award program. Political: I closed out by using an example from the 2008 presidential campaign—and no it wasn’t Barack Obama.

Social Media 59

Social Media ROI Media Social 59

Care2

JUNE 1, 2009

And as Forest Ethics found when researching the anti-junk-mail campaign cited in the article Is Direct Mail Really Headed for the Exit? , When I first founded Convio back in 1999, I believed that direct mail was doomed and that money would flow online much faster. April 28, 2010 | Shane Andrews Copyright © 2008, Care2.com

Mail 47

Mail Social Media Online Advocacy 47

Care2

MAY 4, 2009

Furthermore, according to the latest benchmarks study by Convio , enewsletters are one of the most “cost-effective ways to build relationships with new constituents, increase engagement, and educate supporters about your organization’s mission. The entire world seems to be fixated on Twitter and for good reason.

Social Media 76

Social Media Online Communication Media 76