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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. for Nonprofits.

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Four Reasons Why Nonprofits Should Follow More on Twitter

Nonprofit Tech for Good

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. As of today that number is 82,250. Strategic following is covered in more detail in #4 below.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Using a horizontal logo for your avatar. People either start ignoring your updates because you’re always in their news feed, or they “hide&# you altogether.

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11 Obvious Signs Your Nonprofit Needs Social Media Training

Nonprofit Tech for Good

Unless you study Facebook, Twitter, Pinterest. 1) Your avatar is cropped, shrunk, blurry, or too small to make an impact. Your nonprofit’s avatar is the brand identity upon which your social media campaigns are built and resources should be allocated to ensure that it’s visually compelling and memorable. Google, etc.

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10 Signs Your Small Nonprofit Excels at Social Media

Nonprofit Tech for Good

Twitter requires a time investment that many small nonprofits simply do not have. LinkedIn, Pinterest, Snapchat, YouTube, Google+, Vine, Tumblr? Small nonprofits can barely invest the time it takes to manage a Facebook Page and Twitter Profile. Your nonprofit does not automate Facebook posts to Twitter. Yeah, right.

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Google+ Best Practices for Nonprofits

Nonprofit Tech for Good

Add a your nonprofit’s Twibbon/avatar to your Google Profile picture. Even though Google Profiles must be individuals, you can still help brand your nonprofit by adding your nonprofit’s Twibbon/avatar to your profile picture: 5. Google Products for Nonprofit Organizations LinkedIn Group.

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