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10 LinkedIn Best Practices for Nonprofits

Nonprofit Tech for Good

Launched on May 5, 2003, LinkedIn is a social network for professionals. 51% of its users are college-educated , 20% are senior-level professionals, and the average salary for a LinkedIn user is $46,644 USD per year. That changed when LinkedIn was purchased by Microsoft in 2016 for $26.2 LinkedIn Pages.

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11 LinkedIn Group Management Best Practices for Nonprofits

Nonprofit Tech for Good

The best practice listed below are result of spending the last three years maintaining and building the Social Media for Nonprofit Organizations LinkedIn Group. These best practices will also be demonstrated live in the upcoming webinar How Nonprofits Can Successfully Use Twitter and LinkedIn. for Nonprofits.

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Five Nonprofits That Have Found Their Twitter Voice

Nonprofit Tech for Good

Finding your Twitter voice is an accomplishment only earned through a process of trial and error and conscious experimentation. Even the best social media managers often go through an initial period of puzzlement and frustration as they try to figure out how Twitter works and what to tweet. MobileActive.org :: @ MobileActive.

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Four Reasons Why Nonprofits Should Follow More on Twitter

Nonprofit Tech for Good

How nonprofits choose to follow on Twitter varies widely. Some nonprofits only follow a small of amount of Twitterers, others follow hundreds or thousands, and a few follow more (sometimes a lot more) than they are being followed themselves. As of today that number is 82,250. Strategic following is covered in more detail in #4 below.

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The Importance of Branding Your Nonprofit on Social Networks Through Graphic Design

Nonprofit Tech for Good

An Avatar :: 200 x 200 pixels. Your avatar should compliment or be extracted from your logo: 2. Twitter Background :: 1920 x 1080 pixels. Twitter Header (Fixed) :: 520 x 260 pixels. Twitter Header (Color) :: 300 x 300 pixels. LinkedIn Banner :: 646 x 220 pixels. LinkedIn Banner :: 646 x 220 pixels.

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10 Signs Your NGO Excels at Social Media

Nonprofit Tech for Good

Your NGO has a visually compelling avatar that is used consistently on all social networks. Donors and followers will associate your NGO with your avatar. The most likely choice for your second social network is Twitter or Instagram. Your NGO has claimed your LinkedIn Page and you post a minimum of once a week.

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10 Common Mistakes Made by Nonprofits on Social Media

Nonprofit Tech for Good

For the past six years I have spent 50 to 60 hours a week utilizing Twitter, Facebook, YouTube, Flickr, MySpace, LinkedIn, and Foursquare to promote nonprofits. Using a horizontal logo for your avatar. Not following on a 1:1 ratio on Twitter. Ignoring LinkedIn ‘Company’ pages. YouTube.com/nonprofits.