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International Leadership, Women’s Issues, and Branding—A Conversation With Allison K. Summers, CAE

.orgSource

The 98 to 99 percent female demographic makes for a unique environment. Examine the audio and digital imagery that you’re presenting to ensure that it is up-to-date. For traditional organizations, unable to easily switch to a contemporary look, Allison recommends considering a secondary brand channel.

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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

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10 Best Blogging Practices for Nonprofit Organizations

NonProfit Hub

Use this template to facilitate the persona creation process: This template offers space to add demographic and behavioral information about your personas and strategize your intended messaging. Create emotional ties to your content by including images, audio clips, and videos that bring your stories to life.

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Nonprofit Advertising Best Practices

Media Cause

Channel selection comes down to a few things: your goals , your audience and your budget. Understanding the demographics of each platform will take a bit of research. . In any scenario, what you want to avoid is spreading your budget too thin and not giving the channels enough data to use for making optimizations.

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What is Programmatic Advertising?

Media Cause

Demographic targeting: Targeting by age, gender, or household income. Most ad solutions can be purchased programmatically, including video, audio, native ads, display banners, and even digital billboards. Behavioral targeting : targeting based on people’s behaviors and interests, e.g., people who frequently give to charities.

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How to Boost Attendance at your Next Hybrid Event

AccelEvents

If, for example, you are hosting a conference for medical professionals, try to include a range of topics that would apply to providing care for different demographics or under different economic and cultural circumstances. . But, it does mean making careful decisions to be more expansive and inclusive in your content and event promotion. .

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7 Reasons Why Virtual Events Are An Essential Marketing Tool

AccelEvents

As an event organizer, you can organize the agenda in a way that allows remote attendees to customize their event experience by enabling them to choose which sessions they wish to attend, creating multiple networking channels, providing gamification , and offering multiple content types. Physical events are limited by venue capacity.

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