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Digital Donor Acquisition Strategy Best Practices

Allegiance Group

Develop a following on popular social media channels by posting informative articles and highlighting your organization’s work and impact. Acquiring new donors through digital advertising frequently involves channels like paid search, paid social, display, and video advertising. Use social media to drive traffic to your website.

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Nonprofit Advertising Best Practices

Media Cause

Channel selection comes down to a few things: your goals , your audience and your budget. For example, if you would like to build awareness you might want to run a combination of Facebook and Programmatic Display ads. Understanding the demographics of each platform will take a bit of research. .

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What is Programmatic Advertising?

Media Cause

Demographic targeting: Targeting by age, gender, or household income. Most ad solutions can be purchased programmatically, including video, audio, native ads, display banners, and even digital billboards. Programmatic advertising is particularly useful for: Full-funnel campaigns (awareness ? Sophisticated audience targeting.

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7 Reasons Why Virtual Events Are An Essential Marketing Tool

AccelEvents

They are great for general brand awareness, thought leadership, community involvement, charity fundraising, and new product launches. These costs include a virtual event platform, paid social media advertising, and a potential increase in event technology costs as you will want to ensure access to proper audio and video equipment.

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Social Media 101 TweetChat Recap: Video

Tech Soup

For example, is it a call to action, a fundraising appeal, or just generating awareness. An effective nonprofit video can be as simple as a Flickr photo stream set to an audio track or a really great interview. Other channels to consider for sharing your videos include Vimeo , Justin.tv , and BlipTV.

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Women Who Tech Telesummit: Tools Galore Panel

Amy Sample Ward

Email is a critical channel. The fastest growing demographic is those 35 years old and older. This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. Did you know you can embed an audio file in Google Earth?) Raise awareness for your cause and projects.

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Tools Galore in Online Communications - Online Fundraising, Advocacy, and Social Media - frogloop

Care2

Email is a critical channel. Facebook General Growth data: More than 200 million active users The fastest growing demographic is those 35 years old and older More than 3.5 This was a great way for EAC to create a meaningful channel into the discussions and to maintain transparency. You can read the full case study here.