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Facebook Ad Strategy for Non-Profits & Charities: 9 Things to Understand and Test

Nonprofit Tech for Good

One of the strengths of Facebook Ads is that you can refine and test and greatly increase the success of your campaign yourself. It’s very expensive to run these kinds of tests if you’re reliant on an agency. . If you use broad targeting instead (say an audience of 1 – 2 million people), you will get much better results. .

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Nonprofit Fundraising Videos Inspire More Giving

Get Fully Funded

Yet many nonprofit leaders are intimidated by videos and more comfortable with traditional stories and photos to tell your organization’s stories. Thanks to YouTube, videos can be raw, without heavy editing, and still strike the right chord with audiences. “We In short, videos make an impression. We don’t have the budget for videos.”

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How to Write an Irresistible Email Fundraising Appeal (any time of year)

Whole Whale

Adding a relevant image (or even just a photo of yourself!) You can use A/B testing to test which types of images your audience engages with more. This is more important for 1st-time donor communication where people are still in the “get to know you” phase. can help make your email more engaging and appealing.

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6 Website Elements to Include to Drive Year-Round Donations

Greater Giving

The nonprofit fundraising calendar tends to go through phases of ups and downs. Use A/B testing to determine which images are most effective for engaging visitors. A/B testing involves creating two different versions of a webpage and assessing which drives more engagement and conversions. Intuitive user experience.

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From a Millennial: Nobody Wants to Hear Your Stories. We Want to See Them.

Connection Cafe

Do we forget about this audience and keep doing it the way we’ve always done it? You may have read an npENGAGE article regarding how nonprofits can effectively leverage Pinterest and Instagram to reach a broader audience and to meet goals. Fifty-five million photos are uploaded each day. Well, no, that’s not the answer.

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Fundraising Apps: 25+ Tools To Help Your Org Raise More

Bloomerang

Canva lets you edit photos and upload them straight from your mobile device, instantly reaching supporters! Google Optimize — Top Fundraising App for A/B Testing Google Optimize allows organizations to test different website variations to best appeal to the expectations of their audience. Split URL testing.

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Your First Web Build Project: 5 Steps for Success

DNL OmniMedia

After registering your domain name, the next step is to research content management systems in preparation for the early phases of working with a web development agency. During the discovery phase, the first step of working with a website development agency, the firm will assess requirements for your site’s functionality.

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