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Direct mail built the conservative movement. Can influencers beat it?

M+R

That version of you — now sitting on a valuable piece of real estate — probably had their address bought by a man named Paul Weyrich, a pioneer of conservative political direct mail. Vigurie started by getting a list of top donors to Conservative House candidates (through less than legal means ). Taxpayer” groups.

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Practical, Actionable SEO Tips for Nonprofits

Nonprofit Tech for Good

While it can be hugely helpful, AI doesn’t do an amazing job writing for the searcher’s intent or your audience. Tailor content to your audience: For instance, Eventgroove enables nonprofits to easily run online raffles. The longer keyword targets your audience more precisely, leading to better engagement and conversion.

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Top Do’s and Don’ts for Fundraising While Navigating the News Cycle

Media Cause

If it does, contextualize the moment in your ongoing strategy, when appropriate, by making your messaging current and any ties to headlines prominent. DON’T Give Up Before You’ve Begun Don’t stop asking your audience for support. Just because your issue isn’t the top headline doesn’t mean your cause doesn’t matter.

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Social Media with M+R: How to Measure the Metrics that Matter

EveryAction

Through her work with clients like the Wildlife Conservation Society and her love of (math) problem solving, Amy has picked up a lot of wisdom + I wanted to better understand her process for approaching a social media campaign and measuring its efficacy. If your goal is to engage + build relationships with your audience (hopefully it is!),

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Online Fundraising Ideas (7 Strategies & 63% More Donations)

Nonprofits Source

Custom Facebook Audiences. Custom Facebook audiences are an effective way to leverage your existing email lists. They work by matching your database with Facebook, creating a custom audience. Environmental activists divided donors into audiences based on time spent as an activist: 0-6 month activist. 6-12 month activist.

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Top Lessons from GivingTuesday 2023

Neon CRM

GivingTuesday 2023 by the Numbers Most leading headlines focus on the overall total dollars raised on GivingTuesday. Give because you deeply care about water conservation). This will enable you to run more effective campaigns by ensuring you reach and resonate with the right audience at the right time. Resist that temptation!

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Peer Pressure

Connection Cafe

The “Join your fellow citizens” message rated the highest percentage of towel recycling with 44%, second best were the messages encouraging protection of the environment and conservation for future generations with percentages around 31%. And the least effective messages were ones that mentioned the benefit to the hotel.