Audience Blended Images Impact 
Bloomerang
OCTOBER 23, 2023
Negative events impact our brains more than positive events. Other studies show that use of positive empathy—like a happy face—encourages donors because they either see the result of their generosity, or they want to experience the joyful mood portrayed in such an image. What’s your timeframe and goal? Do you need revenue short term?
Allegiance Group
MAY 1, 2024
Your nonprofit can have your best year-end campaign by incorporating data-driven planning, tapping into overlooked segments, crafting impactful storytelling strategies, maximizing digital fundraising channels, and cultivating donor fundraising and stewardship throughout the year. Keep reading to find out more! #1 We’re here to help!
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Whole Whale
SEPTEMBER 8, 2023
Make the mission or program the hero – Focus messaging on your nonprofit’s values, impact, and service. Key Takeaway #2: Spotlight Your Mission as the ‘Hero’ In the book, Ogilvy realized in a flash of insight that taste was irrelevant for whiskey – it was brand image alone that motivated purchases.
Everyaction
OCTOBER 30, 2017
Next to each donation amount is a brief description of how and where your donation will make an impact. Their donation page features a beautiful image, accompanied by text that points out why a potential donor should support their organization and how it will impact their cause. Why not tell your story in your donation forms?
Museum 2.0
NOVEMBER 8, 2011
Last month, the Irvine Foundation put out a new report, Getting In On the Act , about participatory arts practice and new frameworks for audience engagement. How did the authors come up with the intriguing blend of curatorial, interpretative, and inventive opportunities shown in the Audience Involvement Spectrum's Venn diagrams?
CauseVox
NOVEMBER 9, 2023
When your page is visually appealing, you’re more likely to wow your audience. Understand Your Audience Once you’ve chosen your platform, it’s time to get a better understanding of your audience. These are fictional representations of different segments of your audience. Start with creating donor personas.
Forum One
JANUARY 4, 2024
How can a focus on CX help nonprofits to better connect with their audiences online? As technology continues to evolve, all segments of a nonprofit’s audience need to engage through rich experiences online, whether they are individual donors, members, volunteers, funders, and even policymakers and other advocacy targets.
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