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Level Up Your Marketing with Analytics

Association Analytics

In addition to the tools, a very important piece of successful marketing is Taxonomy & Metadata – the foundation of your marketing. By carefully implementing taxonomy and metadata, you will learn more about your members and their preferences. You can learn more about content tagging and taxonomy in this blog.

Analytics 169
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The PB&J Principle: Managing expectations of data and how it flows to make an appetizing website

NTEN

Whether it's making a peanut butter and jelly sandwich or designing the architecture of a new website, attention to detail is critical, and clarity is king. drupal information architecture taxonomy Web Sites websites IT Staff' Chad Cappellman. Digital Strategist. Taoti Creative.

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Tagging Discussion

Zen and the Art of Nonprofit Technology

I’ll agree with Gavin, that folksonomies sure are less efficient, and a lot more messy than taxonomies. And, there is one really big thing that using taxonomies miss, that folksonomies get: who is doing the categorizing? But is efficiency the most important thing? Good point, except – who are those experts?

Tag 100
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The Internet Gets Charitable

Beth's Blog: How Nonprofits Can Use Social Media

The geek in me feels what has not gotten sufficient attention in these stories is the underlying technical architecture – some built, some being upgraded – that enables stories and information to circumnavigate the world. During her talk at GEO, Fulton made an interesting observation about this era.

Internet 102
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NpTech Tag Cross Blog Discussion: What do those guidelines look like?

Beth's Blog: How Nonprofits Can Use Social Media

How are they different from taxonomies? Gavin's post does a great job explaining the definitions and the advantages of a taxonomy over a folksonomy. A traditional rigorous taxonomy scheme includes "synoynm ring" - basically, just a bunch of synonyms mapped together - why not use that to standardize the tags(i.e.

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Keynote by George McCully at NTC Boston

Beth's Blog: How Nonprofits Can Use Social Media

He spoke about how the demographics of wealth has changed and fundraisers need to pay increasing attention to individual donors. " He shared a visual diagram of his taxonomy of MA nonprofits that did with analyzing Form 990 information and google. He presented the new/old paradigm for philanthropy for individual donors.

Boston 50
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NpTechTag Summary: Connected Conversations, Live Blogging, and Other Great Finds

Beth's Blog: How Nonprofits Can Use Social Media

Many useful observations and questions raised about how to analyze the tagging data we've collected and how to move from a folksonomy to a taxonomy. The topic is " How do Nonprofit Communicators Compete for Audience Attention? NpTech Tag Talk If you couldn't make to the NpTech Conference call this week, there are notes here.

Summary 50