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7 Totally Surprising Brain Tricks to Sell Your Cause

NTEN

Appeal to the massive subconscious mind to help sell your cause. Here are seven of the most surprising ways to sell your cause. Here are seven of the most surprising ways to sell your cause. Does your cause involve babies in any way? Katya Andresen. Network for Good. Baby, Baby, Baby : No, not Justin Bieber – real babies.

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Top 2021 Fundraising Strategies: Mastering Online Appeals and Messaging

Bloomerang

Is it easy to join your mailing list? You should pay careful attention to where the points of friction are that may cause a would-be donor to abandon their donation. Start small by focusing on just a few of the most relevant platforms to your cause and constituency. Do donors receive a mailed thank you card?

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Tech Wellness in the Nonprofit Workplace: Tips for Avoiding Collaborative Overload

Beth's Blog: How Nonprofits Can Use Social Media

In the book, we also talk about technology wellness in the nonprofit workplace, but I have been looking forward to an opportunity to go deeper on how teams of people in nonprofits can avoid technology overload caused by collaboration platforms and process. Is the ratio of team/solo time adequate? This blog post shares some thoughts.

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4 Important Membership Trends Every Museum Needs to Consider

Connection Cafe

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

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Major Gifts: Defining and Enhancing Your Strategy

Connection Cafe

The clear majority of giving is made through one of three methods: direct mail, online and special events. Does Major Gifts Fundraising Get Enough Attention? Even with a 5:1 identification-to-gift success ratio (or 200 gifts) annual revenue from this major gift prospect pool could reasonably be set at $5,000,000! per person.

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Big Email Change Is Coming: Is Your Nonprofit Ready?

Bloomerang

This means that when an Apple Mail user activates this new privacy setting, you may have no way of knowing if that user opened your emails. You want people to volunteer, sign up for something, attend an event, and advocate for your cause. A high open rate to click-thru rate (CTR) ratio helps you determine the efficacy of your content.

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Top 2021 Fundraising Strategies: Increase Your Donor Lifetime Value

Bloomerang

Yet as you consider your allocation of resources to facilitate philanthropy, pay greatest attention to the types of strategies that will turn first-time and habitual donors at above-average giving levels into thoughtful and passionate donors at ever higher giving levels. The ratio may not be exactly 80/20 (i.e. Usually not enough.

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