PepsiFresh Contest: Real Tracking and Social Impact Analysis
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 6, 2010
I've been following the PepsiFresh contest since the launch in December, the largest social media for social good cause marketing effort put forth to date. Jeremiah Owyang has shared his initial analysis of Pepsi's Contest, summarizing the opportunity, risks, strengths, weaknesses, metrics, and impact. Tags: contest.
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