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Data-Enhanced Learning Management & Certification for Associations

Nucleus

To grow your education business, you need to take advantage of the sophisticated metrics now available through modern data analytics – trends, behaviors, preferences, popularity, geography and much more. “Information is the oil of the 21st century, and analytics is the combustion engine.” Data is the new oil?

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Why your association needs to adopt a data governance policy

Nimble AMS

Does your association have a data governance policy? In our data-driven world, governance is crucial in maintaining the integrity, accuracy, and security of your organization’s data. Continue reading to learn how your association can adopt its own data governance policy and become a more data-driven organization.

Policy 116
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Customer Experience Plays Marketing as a Long Game

.orgSource

According to Gartner , the technology and research consulting firm, 90 percent of organizations now have a CX officer or an equivalent position. Gartner identifies these qualities as key to delivering value: A customer journey mapping process that extends beyond acquisition and purchase through the life of the relationship.

Game 44
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Digital Evolution—Three Trends to Watch

.orgSource

Other areas where AI can make an impact are: Meetings and Events—Use predictive analytics to identify which venues will generate the highest number of registrations. Products and Services—Develop new offerings based on data and behavior. Gartner offers this explanation. “A

Trend 221
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AI, Automation, and New Tech Put Member Love Online

.orgSource

Educational experiences must be transformational. The results signal success within their community, and ABMS is now investigating how to expand into a greater continuing education market. It’s a one-stop-shop for everything, including your website, analytics, marketing, and e-commerce. Gartner provides this definition.

Tech 221
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Is Your Nonprofit Using Data to Boost Productivity?

sgEngage

What’s exciting about data is that applying it doesn’t have to mean devaluing the human element of the art of fundraising. But when information is needed to develop a sound strategy, is the data readily available? Technology can pose as many productivity challenges as it solves, according to a Gartner/Deloitte report.

Product 87
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What Is a CRM and Why Does Your Nonprofit Need One?

sgEngage

CRM stands for “customer relationship management,” and is often called “constituent relationship management” when used in a nonprofit or educational context. A CRM system is a technology solution that stores historical and current data related to your entire customer pipeline—all active, past, and prospective clients.

Gartner 75