Connection Cafe

AUGUST 6, 2015

When embarking on a comprehensive analysis of your database, be sure to keep your goals and objectives first and foremost. Fundraisers should also analyze how much idealized potential exists for a proposed campaign by calculating the low, middle, and high end of capacity ranges, thus weighting “hit rates” or yield ratios.

Analytics 20

Analytics Gift Strategy Fundraising 20

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. A lot of people really didnt like the approach.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

JUNE 6, 2012

Last week, I wrote a post that summarized some tips, resources, and tools for using Pinterest. I took a look at a couple of the measurement tools available for Pinterest and got on the waiting list for Pinerly after reading this analysis from the Poynter Blog based on stats provided by Pinerly. Engagement. SFMOMA love. I was [.]

Benchmark 102

Benchmark Photography Ratio Stats 102

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. Analysis of words in posts.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. Conversation rate: This is the amount of commenting and conversation that is happening on your blog. If you use Wordpress, Joost Blog Metrics will give you a post-to-comment ratio. Are there patterns?

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Conversation Rate (measuring success in a social medium). Conversation Rate (measuring success in a social medium). Conversation Rate = Number of Visitor Comments / Number of Posts. Last year, I had a ratio of 1.4 You can do an analysis of your blog feed here. Audience Growth (content consumption ??? Technorati ???Authority???

Reflection 50

Reflection Measure Technorati Metrics 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

Think Nielsen Ratings ). What is your post to comment ratio? What is your conversion rate for getting me to sign up, volunteer, donate, purchase an item, etc leading towards that goal? Metrics are the attributes or factors that are important to understand (source: J.Owyang ). source: Chris Brogan). The Web is changing!

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Conversation Rate (measuring success in a social medium). I agree, but is a ratio the best number? What is a reasonable growth rate? Conversation Rates. The conversation rate is the average number of comments per post. Again, measuring the conversation rate is not easy in typepad. Technorati ???Authority???

Measure 50

Measure Social Media Tools Technorati 50

Connection Cafe

DECEMBER 5, 2017

Data—the capture, analysis, and use—can be overwhelming. The analysis of our fundraising programs’ performance helped set the foundation for embracing big data and creating the cultural shift needed at Project HOPE. The analysis moved beyond short-term metrics such as annual net revenue and took a macro view of our program.

Analytics 33

Analytics Data Analysis Metrics 33