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How are you using metrics, benchmarks, and experiments to improve your Facebook presence?

Beth's Blog: How Nonprofits Can Use Social Media

To engage and discuss techniques and tips for using Facebook effectively for nonprofits. To refine a content strategy, I used the Fan Page insights metrics tool, particularly the stats on interactions and Fan Page growth. Here are some metrics that I use to harvest insights on those questions. My Fan Page objective is:

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What do web stats mean, anyway?

Zen and the Art of Nonprofit Technology

Home About Me Subscribe Zen and the Art of Nonprofit Technology Thoughtful and sometimes snarky perspectives on nonprofit technology What do web stats mean, anyway? Allan’s argument is that because NTEN is in a leadership position in the field, it should lead in showing transparency by publishing its web stats.

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Using Metrics To Harvest Insights About Your Social Media Strategy

Beth's Blog: How Nonprofits Can Use Social Media

You need to pick the right hard data points (fancy way of saying metrics) that will help you harvest insights to improve your social media strategy. For blogging, you have to use a couple of different tools to get the different metrics you need. Jay Dedman pointed to an analysis Feedburner by Chris Baskind. Are they tips?

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Guide to Blackbaud Fundraiser Performance Management

DNL OmniMedia

These stats were compiled by the team at Blackbaud, long-time stand-out providers of nonprofit technology. Tips for Implementing Blackbaud Fundraising Software. Close examination of major gift metrics allows you to discover: Any obstacles that are holding individuals or your entire team back. How do we know this?

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Three Cheap Tools to Measure Blogs and Social Media

Care2

That said - they are still useful as part of your metrics and tracking. It provides a: Breakdown of networks (Delicious, Digg, Facebook, etc) and you’re super users for these sites as well as tips on how to engage the audience. You should be reviewing these stats at least once a month. Postrank Analytics.

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Women Who Tech: Tools and Apps to Energize your Base

Amy Sample Ward

Tip: You can also get Google Analytics for your Facebook Page! While they aren’t the most comprehensive of reports, there is no point in ignoring free metrics! There are stats built into the tool for the number of clicks and so on, but if you are measuring site traffic already it shouldn’t be new that regard.

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Zoetica Salon Insights: Social Media Measurement for Nonprofits

Beth's Blog: How Nonprofits Can Use Social Media

It is the synthesis, sense-making, and sharing of the abundance of stories, knowledge, tips, resources, and wisdom that is happening in real time in the form of e-books or blog posts. There are specific metrics for specific platforms. The dashboard shows rough sentiment analysis, # of mentions and links.

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