Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 12, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Awareness 100

Awareness Tips Social Media RSS 100

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 5, 2009

Mapping Strategy to Metrics, Benchmarking, and ROI. Do an annual ROI for your blog (and other social media activities) using benchmarking and metrics. Do research first and implement one presence at a time with specific goals and metrics. Attend NTEN's NTC Conference in April and attend the social media tracks.

Social Media 98

Social Media Media Tips Social 98

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 1, 2009

There are many things in my life and work that I need to streamline, and an important skill to facilitate this is learn how to say no. Social Media Audience Research and Social Network Analysis: I've been tracking social media research snippets for a while, but not in a very well organized way. I have a confession.

Goal 50

Goal ROI Wiki Metrics 50

Tech Soup

APRIL 2, 2012

And if you can't join in person, you can participate in the Online NTC , with live-streaming sessions, keynotes, and more. your peers and learn the skills you need to put technology to work for. We'll also discuss the post-disaster operations analysis and triage processes. Find NetSquared at NTC. Susan Tenby.

Conference 44

Conference Technology San Francisco Disaster 44

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 29, 2009

The basics include: benefits, value, metrics, and financial calculations. Also, I think a lot of nonprofits are in the early implementation stage and to be able to get to traditional ROI - they need experience guided by tracking insights and metrics. Numbers need context - and that context - insight - can help with improvements.

ROI 66

ROI Results Community Online 66

Beth's Blog: How Nonprofits Can Use Social Media

MAY 7, 2009

During the NTC, ThePort Network, Inc , NTEN , and Common Knowledge released results of a survey that examines the use of social networking as a marketing and fundraising tool. That takes time and skills. There was also a webinar presentation of the results. I was quoted as saying that USAToday. It's how that time is being spent.

Social Network 61

Social Network Studies Network Social 61

Beth's Blog: How Nonprofits Can Use Social Media

DECEMBER 16, 2008

The key skill is pattern analysis and of course, using what you find to inform decisions or actions. But even better is getting your constituents to share their stories about your organization with others (which takes more time) (15-20 per week depending on the type of content, number of different ways you're creating it, and skill).

Marketing 70

Marketing Blackboard Social Social Media 70