Connection Cafe

AUGUST 6, 2015

When embarking on a comprehensive analysis of your database, be sure to keep your goals and objectives first and foremost. Fundraisers should also analyze how much idealized potential exists for a proposed campaign by calculating the low, middle, and high end of capacity ranges, thus weighting “hit rates” or yield ratios.

Analytics 20

Analytics Gift Strategy Fundraising 20

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 7, 2007

The Cross Blog Discussion of the NpTechTag has generated some comments and blog posts that I've summarized below. However, in the comments, readers point to the benefits of a folksonomy and suggest that combining the two approaches can lead to a best-of-both-worlds outcome. Leave a comment. How are you using the NpTech Tag?

Guidelines 50

Guidelines Nptech Folksonomy Tag 50

ASU Lodestar Center

MAY 4, 2011

News and World Report , and Money routinely publish stories that emphasize program spending and fundraising cost ratios. Federated campaigns often "help" their donors make giving decisions by prominently publishing such ratios next to the organizations names. of a small, but very productive non profit, the ratios always look bad.

Teach 90

Teach Ratio Student Classes 90

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 8, 2009

The scores are based on analysis of the “ 5 Cs ” of engagement: creating, critiquing, chatting, collecting and clicking. What is the quality of the conversation in the comments section? Conversation rate: This is the amount of commenting and conversation that is happening on your blog. Are the comments positive or negative?

Measure 95

Measure Tips Metrics Bookmarking 95

Beth's Blog: How Nonprofits Can Use Social Media

JANUARY 6, 2009

Inspiration for How To Think Like A Social Media Marketing Genius Presentation by Beth Kanter For the past two years, I've been doing an annual Blog benchmarking process that attempts to do a ROI analysis. At the end of 2008, I did a " Best of Beth's Blog " analysis using PostRank. CEO, you don’t get money out of a conversation.

Metrics 50

Metrics ROI Measure Content 50

Beth's Blog: How Nonprofits Can Use Social Media

AUGUST 4, 2008

Conversation habits in the comments in the blogs - it's what makes them a social media. Conversation Rate = Number of Visitor Comments / Number of Posts. I did not include spam comments or my own). Last year, I had a ratio of 1.4 and simply want to improve the quality of the conversation taking place in the comments.

Reflection 50

Reflection Measure Technorati ROI 50

Beth's Blog: How Nonprofits Can Use Social Media

OCTOBER 19, 2007

How many people comment on posts? What is your post to comment ratio? I used some metrics and measurement techniques suggested by Avinash Kaushik to look at the commenting. Why are the comments higher on one blog post or podcast and lower or another? The Web is changing! Engagement= Interaction + Attention.

Metrics 56

Metrics Social Media Media ROI 56

Beth's Blog: How Nonprofits Can Use Social Media

MAY 16, 2007

Kevin Gamble left me a comment on a google analytics post that the " Depth of Visit Report " was one of the best metrics (coupled with referring source) for understanding visitor behavior on his university's web site. " I asked him if would share a screen shot of the report and reflect a little further on his comment.

Measure 50

Measure Social Media Tools Technorati 50

Beth's Blog: How Nonprofits Can Use Social Media

FEBRUARY 13, 2007

I've thought long and hard about how video editing amplifies my compulsive nature and how I need to reduce my ratio of video minutes viewed per hours of editing time! What is really interesting to me is that the photo - which I composed and uploaded into flickr is my most commented, favorited, and viewed photo ! (It tag as private???

Screencast 50

Screencast Instruction Instructional Tag 50