Hello, Washington Post: Dolllars Per Facebook Donor Is Not the Right Metric for Success
Beth's Blog: How Nonprofits Can Use Social Media
APRIL 22, 2009
It's still too early to measure success in aggregate dollars per donor. Steve MacLaughlin points out "If the reason why you want to use social networks is just to raise money, then stop now. Earlier this year, I was able to raise $ 6,893 for the Sharing Foundation using Causes birthday application from 167 donors.
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