article thumbnail

How to Audit An AdWords Campaign

Media Cause

As you navigate optimizing your paid search campaigns, here’s how to audit an AdWords campaign to help improve your performance: Check Spend + Pacing Unlike Facebook, TikTok or even YouTube, Google Search campaigns do not have lifetime budgets—meaning you set daily budgets at the campaign level. adding in new keywords, updating ad copy, etc.)—more

Adwords 52
article thumbnail

Google now denies program to nonprofits they used to serve

Judi Sohn

That changed with the new consolidated Google for Nonprofits which was launched with fanfare last March. Before the new consolidated Google for Nonprofits launched in March, an organization had to apply separately for the nonprofit/education edition of Google Apps, Google AdWords, Google Earth and YouTube. With good reason.

Google 150
professionals

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Help I Just Lost My Google Ad Grant

Beth's Blog: How Nonprofits Can Use Social Media

The Google Ad Grants program gives nonprofits up to $10,000 per month in free in-kind AdWords across the search network through the Google for Nonprofits platform. On December 13, 2017, the Ad Grants team announced significant changes to the program that went into effect on January 1, 2018. What actually changed.

Grant 82
article thumbnail

4 Quick Tips to Remember When Planning an Advocacy Campaign

Top Nonprofits

By following these suggestions during your planning process, you’ll be better prepared to drive awareness and make meaningful change at a local, national, or global level: Set clear campaign goals and identify a timeline. As you tailor each one, you’ll need to consider how any changes will impact the other. Where do they live?

Advocacy 130
article thumbnail

How to Apply for the Google Ad Grant in 5 Easy Steps

Whole Whale

Not the Google Ad Grant : Google’s grant for qualifying nonprofits give $10,000 in free in-kind advertising on Google Ads (formerly known as Google AdWords). Make sure you’re complying with all of the Ad Grant requirements , including: Logging in and making some change to the account at least once every 2 months (hopefully more!)

Grant 98
article thumbnail

Is There a Community of #Tech4Good Activists Waiting for You?

Tech Soup

San Francisco, California: Mobile Apps for Change Demo Day. Philadelphia, Pennsylvania: Google AdWords for Nonprofits. Governance Matters: Create a More Powerful Board Through Policy Governance. Las Vegas, Nevada: AdWords Basics. Monday, February 6, 2017. Tuesday, February 7, 2017. Thursday, March 2, 2017.

article thumbnail

Google Media = Nonprofit Grants, Blogs, Video and Maps Galore

Connection Cafe

Google AdWords. Everyone knows what Google Adwords are but what you may not know is that Google offers Google Grants (see previous rants on how great these are here ) of up to $10K per month to nonprofits to create their own ads and keywords and target them to specific users. Impact public policy. Enroll subscribers.

Map 32