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Consumer Attitudes Toward Mobile Giving

NTEN

Despite the continued growth of the medium and tens of millions of dollars raised for North American nonprofit organizations, very little research has been performed on consumer attitudes toward mobile giving. Given the fast growth of smartphone adoption across all consumer segments, these numbers portend continued growth for mobile giving.

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How to Succeed With Nonprofit Direct Mail Fundraising

Allegiance Group

If you find constituents who support a cause similar to yours that highly value transparency and community-driven outreach, you’ll want to differentiate your nonprofit by highlighting those qualities in the direct mail you send out during your campaign. Conducting a marketing opportunity analysis.

Mail 52
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4 Strategies to Increase Donor Loyalty

Bloomerang

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. Ready to adopt a more human donor loyalty philosophy and wrap it into a written strategic plan that holds people accountable for seeing it through and measuring success? Transparency. Graciousness.

Donor 141
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9 Ways to Take Integrated Marketing to the Next Level

NonProfit Hub

Don Schultz , one of the pioneers of integrated marketing communications, has presented many different ways for organizations to adopt and implement integrated marketing. Much like attitudes and awareness, the efficiency of your media tools should not be your main measurement of communications success.

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Top 10 Fundraising Trends and Predictions for 2016

BoardAssist

Adopt the ones that will enhance your work. Measuring the performance of their donor relations programming. And it has the potential to shift many attitudes for the better. Clear measures of performance and impact will be required by donors and funders. Demonstrating clear results for the people or causes they serve.

Trend 40
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Guest Post: Next Generation of Donors Meet the Next Generation of Nonprofit Leadership at NTEN

NTEN

Do a Google search and you can find a great deal of research on virtually all aspects of interests, attitudes and aptitudes for Gen Y, Gen X, Boomers and the Matures. This is going to make the response rates and causality that we can measure today become more difficult in the future. " The report of my death was an exaggeration."

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The Ultimate Online Fundraising: Guide + 10 Top Ideas

Bloomerang

Your nonprofit can expand its reach and encourage additional contributions, and your supporters can more easily donate to your cause. Organizations that invest in PCI-compliant online fundraising solutions can take proper cybersecurity measures to ensure that their online donation process is secure. Make secure donations.

Ideas 99