Allegiance Group

APRIL 15, 2024

Direct mail fundraising should be an integral part of your nonprofit’s direct response strategy. When leveraged with other communication channels, direct mail can generate significant engagement and gift-giving from donors. Allegiance Group makes achieving direct mail success simple. Does direct mail work? Contact Us!

Mail 52

Mail Fundraising Nonprofit Channel 52

NTEN

SEPTEMBER 6, 2011

Despite the continued growth of the medium and tens of millions of dollars raised for North American nonprofit organizations, very little research has been performed on consumer attitudes toward mobile giving. Given the fast growth of smartphone adoption across all consumer segments, these numbers portend continued growth for mobile giving.

Attitude 95

Attitude Mobile Giving Canada 95

Bloomerang

JULY 5, 2021

Not surprisingly, the pandemic caused many consumers to change the way they shop, including shifting to ecommerce channels. mailing address; phone number; tax identification number). Get the Attitude of Gratitude Donor Guide. Include multiple ways to give (e.g., Discounts and free products remain top rewards. Transparency.

Donor 141

Donor Strategy Retention Relationship 141

NTEN

MARCH 16, 2010

Do a Google search and you can find a great deal of research on virtually all aspects of interests, attitudes and aptitudes for Gen Y, Gen X, Boomers and the Matures. And while they still give through direct mail it is not the dominate channel that it is for the Mature donor. " The report of my death was an exaggeration."

Generation 56

Generation NTEN Chart Donor 56

NTEN

SEPTEMBER 19, 2011

Most directors are not accustomed to attaching a firm price tag to their organization's activities, preferring to adopt an attitude of "donate what you can." Surveying individuals who are currently not donating to your cause can help you learn: Why they are not currently donating. Determine your "pricing" strategy.

Tips 81

Tips Fundraising Benchmark Survey 81

NonProfit Hub

FEBRUARY 23, 2016

Don Schultz , one of the pioneers of integrated marketing communications, has presented many different ways for organizations to adopt and implement integrated marketing. Typically, there is some sort of hierarchy among these departments: your organization may prioritize social media over direct mail.

Integration 28

Integration Marketing Attitude Audience 28

BoardAssist

MAY 10, 2016

Adopt the ones that will enhance your work. And it has the potential to shift many attitudes for the better. Sticking to the basics: solid direct mail, great website, and major gifts. Demonstrating clear results for the people or causes they serve. Note: I am not touting shiny new ideas or be-all solutions.

Trend 40

Trend Fundraising Philanthropy Social Media 40