Equitable and Inclusive Messaging: Retaining Donors in a New Age of Storytelling
Qgiv
JULY 10, 2023
This acknowledges your constituents’ agency, or control over their actions and consequences. Employing strength-based messaging doesn’t mean diminishing the description of need or weakening the call to action. These guidelines can apply to all sectors of the nonprofit landscape: Use “person-first” language.
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