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Upworthy Type Headlines: To Like or Dislike?

Care2

Upworthy, a site that focuses on curating social cause related videos and content has been receiving a lot of media attention for changing how bloggers write headlines. In November of 2013 Upworthy traffic grew to about 87M unique visits, which was quite a drastic leap from less than 5 million a year ago, according to Quantcast.

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10 New Year’s Resolutions for Nonprofit Social Media Managers

Nonprofit Tech for Good

In the next few weeks I’ll be making recommendations of which tools and trends in technology nonprofits should prioritize in 2013, but for this year’s post on New Year’s resolutions I wanted to get back to basics. Thus, for 2013, please: 1) Ask for a raise. In 2013, I am focused on changing that. Good luck.

professionals

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Lists As Part of Your Content Strategy: A Short List of Tips and Tools

Beth's Blog: How Nonprofits Can Use Social Media

I keep to do lists, mega to do lists, grocery shopping lists, lists of restaurants and movies, and you get the picture. There is something zen about making a list – it clears my mind and it is very satisfying to cross things off your list or it saves times because you have a place to start. And, lists are easy to create.

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

With that in mind, here are nine marketing lessons other nonprofits can take away from charity: water. Ideally it will appear in the headline on your homepage, but don’t stop there; follow charity: water´s lead and weave it into other parts of your site, your social media messages, blog posts and your explainer video.

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Grant Writing and the Perfect Storytelling

Tech Soup

These stories simply exist in our minds until we add language and share them with others. For example, you could use a series of headlines from the local news such as this (again, fictional): June 9, 2017 — The Daily News: Shelter Takes in 87 Abandoned Dogs. Consider this story, which has changed state laws throughout the U.S.:

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What does a Purpose-Driven Company Look Like?

Saleforce Nonprofit

You’ll find it sprinkled throughout your social media feed and making headlines at the Cannes Lions International Festival of Creativity. This is increasingly important now, at a time when companies are being challenged to make tough choices and corporate social responsibility is top of mind. Take CVS Health.

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How Documentaries Engage Entirely New Audiences For Maximum Impact

Association TV

Gabriela Cowperthwaite’s 2013 tearjerker circles around an orca named Tilikum, who was captured at two years old and held captive in various aquatic zoos until his death 25 years later. They make us laugh, cry or inspire us to make a change in ourselves. But a great documentary changes the course of our culture, economies and public policy.

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