NetWits

JUNE 13, 2011

Although the findings of the recently released 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report haven’t changed much since the last edition three years ago, its release has (re)fueled the conversation fire in the #nptech community. So multichannel marketing is key to a fertile fundraising landscape.”.

Channel 118

Channel News Mail Blogger 118

NTEN

JUNE 8, 2011

Well, my favorite white paper of 2009 just became my favorite white paper of 2011! The 2011 donorCentrics Internet and MultiChannel Giving Benchmarking Report was just released last week, updating the version I excitedly blogged about , lo, those many moons ago. The number of donors that give both on and offline is less than 10%.

Donor 58

Donor Offline Mail Channel 58

Care2

SEPTEMBER 2, 2011

If you’re like 90+% of the nonprofits reading this blog, direct mail gifts still make up the overwhelming majority of your fundraising revenue. So it makes sense that your direct mail initiatives receive the lion’s share of your fundraising focus and resources.

Offline 73

Offline Blended Mail Channel 73

Care2

JUNE 15, 2011

Unless you’ve been living under a rock, you’ve heard that multichannel fundraising, i.e. enabling your donors to give via postal mail, your website, telemarketing, social media, etc. is the answer to all of your fundraising woes. How can I leverage online and offline giving for better fundraising results?

Channel 58

Channel Fundraising Blackbaud Advocacy 58

NTEN

MAY 5, 2011

[Editor's note: The following is an excerpt from a feature article that first appeared in the March 2011 issue of NTEN:Change. By Katya Andresen, COO, Network for Good When we think about giving online, we tend to focus on the latest new bell, whistle or widget for fundraising. Work hard to win them over.

Relationship 89

Relationship Studies Network Online 89

Connection Cafe

MAY 27, 2011

Guest blog alert: Donna from Charity Dynamics (a Convio Solution Provider ) is sharing an real-life example of how integrated marketing and fundraising helped a nonprofit increase online revenue by more than 100%. A couple of weeks ago I shared some insights on integrating online and offline fundraising channels for strong results.

America 24

America Results Volunteer Offline 24

NetWits

OCTOBER 4, 2011

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow. Offline still rules ….

Offline 279

Offline Results Fundraising Blackbaud 279

Connection Cafe

JUNE 10, 2014

Online is relatively cheap : Email and websites are much cheaper than direct mail and billboards. People’s friends are online : 50% of donors give because a friend asked them to, while only 22% give because the organization asked them to give, according to Blackbaud’s 2011 Peer-to-Peer Event Fundraising Consumer Survey.

Movie 40

Movie Donor Online Offline 40

Connection Cafe

NOVEMBER 26, 2013

As a fundraiser, you pour your heart and soul into preparing the year-end campaign, but by the time the champagne has popped, the new year is off to the races before you have time to catch your breath. That may sound cold, if not ruthless, but you’re a fundraiser first. Interactive Online Fundraising' We’ve all been there.

Build 38

Build Donor Channel Sound 38

NetWits

MAY 30, 2012

Download the full Multichannel Fundraising Report. to learn more about the turn to online fundraising, the need for a multichannel approach and how direct mail is still alive and well. But understanding the power of a multichannel fundraising approach is critical to Online Fundraising Success. i.e. Direct Mail.

Online 234

Online Fundraising Offline Mail 234

NetWits

FEBRUARY 17, 2012

A few months ago we published the 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report and yesterday we released the 2011 Online Giving Report. The majority of giving still comes from offline channels, but online fundraising continues to be a significant source for acquiring new donors.

Offline 275

Offline Donor Online Aggregator 275

Tech Soup

FEBRUARY 14, 2012

effective online (fundraising, email communications, social media, technology solutions). If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline. But … Offline Still Rules. It’s grown 34.5

Offline 67

Offline Results Fundraising Time 67

Connection Cafe

MAY 6, 2011

However, it’s really interesting how integrated online and offline marketing has evolved into in 2011. Ten years ago online/offline integration meant sending similar messages at similar times to a direct mail list, complimenting with a single email and maybe a landing page and special donation form.

Offline 30

Offline Integration Online Mail 30

sgEngage

DECEMBER 30, 2011

Thanks to The Agitator for letting me have the last word in 2011. It’s an honor that they decided to pick a comment that I posted in response to this article about online fundraising. Resolved: No Fundraising Silos. If that means a direct mail piece and a check, then great! It is sometimes very hard to tell.

Offline 62

Offline Channel Org Chart 62

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 269

Social Media Social Chapter Media 269

sgEngage

DECEMBER 1, 2010

A higher percentage of donors 45 to 54 and 55 to 64 give online than offline. 25% of donors aged 65 and older give both online and offline. Also, a higher percentage of donors with annual incomes greater than $50,000 and beyond $100,000 give online than offline. Online donors don’t give offline Wrong.

Trend 78

Trend Online Giving Offline 78

Nonprofit Tech for Good

MAY 18, 2013

Social Media for Social Good: A How-To Guide for Nonprofits was released in August 2011 and despite the rapid change occurring on the Social and Mobile Web, 90% of the content still rings true. Peer-t0-Peer Fundraising Networks (Razoo, Crowdrise, KickStarter, FirstGiving, GlobalGiving): 5 Hours Weely. Blogging: 10 Hours Weekly.

Social Media 214

Social Media Social Chapter Media 214

sgEngage

NOVEMBER 9, 2010

The difference is that Causes is continuing to blur the line between online and offline activity. That means taking things offline and into a traditional retail environment. Right now, most social media efforts should be focused on friendraising not fundraising. Will it work? Is it worth paying attention to? Absolutely.

Los Angeles 63

Los Angeles Gift Charity Trend 63

sgEngage

MAY 31, 2011

This report continues to be the most significant analysis of online/offline giving trends based on actual data from nonprofits. The 2011 donorCentrics Internet and Multichannel Giving Benchmarking Report provides analysis of 28 major nonprofit organizations and transactions for over 15 million donors and more than $1 billion in revenue.

Benchmark 73

Benchmark Internet Giving Offline 73

sgEngage

NOVEMBER 10, 2010

All Blackbaud Blogs Contact Us Blackbaud.com About Nonprofit Trends Books Research Reports Speaking Just When You Thought Direct Mail Was Dead Posted by Steve MacLaughlin on November 10th, 2010 It’s baaack! You thought direct mail was dead but it has returned. 53% said they still respond to mail by using the mail.

Mail 78

Mail Trend Offline Blackbaud 78