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Get the 2010 eNonprofit Benchmark Study (It's Free! Also, Important)

NTEN

The new 2010 eNonprofit Benchmarks Study from NTEN and M+R was just released today! The new report might look slim and slick, but this scrappy guide is thick with valuable insights and key industry benchmarks for online messaging, fundraising and advocacy, based on a full year's worth of results from 31 of your nonprofit peers.

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4 Key Features of the New GoFundMe Charity™

Nonprofit Tech for Good

Launched in 2010, GoFundMe is the world’s largest free social fundraising platform, with more than $5 billion raised by tens of millions of donors. 2) Registration and ticketing tools for events of all sizes. Today, GoFundMe has expanded their platform to nonprofits in the United States and Canada with the launch of GoFundMe Charity.

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Raise More By Avoiding “One Size Fits All” Email Appeals

NetWits

Several of our Blackbaud nonprofit customers have recently had incredible success using a personalized approach to email: 1) An animal rights organization doubled click-through rates by personalizing an event email invitation with: The last year people attended. How much the event raised that year. Analyze the stats of previous emails.

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Hot Off The Presses: Convio Online Marketing Nonprofit Benchmark Index™ Study

Connection Cafe

Downtime may be hard to come by with SXSWi , NTC and AFP International activity this week, but just in case you have a few minutes to burn waiting for a flight, train or a panel to start, I’m arming you with some exhilarating reading material — the Convio Online Marketing Nonprofit Benchmark Index Study. percent in 2009.

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Tidbits

Zen and the Art of Nonprofit Technology

Here are a few: The blog at the Nonprofit Times, called “Don’t Tell the Donor&# has a very interesting entry on the flurry of benchmarking studies that came out recently. It’s titled “ Benchmarking With a Warped Stick.&# It takes aim at Convio’s recent benchmarking study. What do you think?

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Great reads from around the web on January 24th

Amy Sample Ward

You may recall that the NTEN community recently helped us raise over $15,000 to host more local events throughout 2012. One of the things we wished for as we navigated the campaign: benchmarks. An increase in email use, however, was visible in the 55+ age group, who used web-email 15% more in 2010 than in 2009.

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27 Recommended Affordable or Free Nonprofit Software Tools

Bloomerang

That’s just the start—nonprofit software tools come in many varieties, offering support for marketing, event planning, form building, and much more. Nonprofits can access a donation button they can add to their websites, along with text-to-give, peer-to-peer fundraising, crowdfunding, membership, and events features.