Rate Spam Stats Support 
Nonprofit Tech for Good
JUNE 1, 2021
Odds are your emails are going to spam folders and are in violation of email compliance laws that require opt-out information and a mailing address to be prominently featured in all email campaigns. If they can not, then those subscribers should be deleted to improve your open rate, thus email deliverability.
Whole Whale
AUGUST 25, 2021
2015 Stats. Mail stats. Direct mail response rate (to house): 4% Postage per letter: $0.49. 2016 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.47. 2017 Stats. Mail stats. Direct mail response rate: (to house): 5% Postage per letter: $0.49.
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Nonprofit Tech for Good
APRIL 10, 2022
Tweets with links have an 86% higher retweet rate and higher engagement overall because people are hesitant to retweet or engage with tweets that do not have a source or a call-to-action. In this example, @Codeorg features their logo with an inspirational quote from a supporter: Statistics and fact graphics also work well on Twitter.
Nonprofit Tech for Good
SEPTEMBER 28, 2014
The purpose of an e-newsletter is no longer to provide a lot of news, but rather to regularly remind your supporters that your nonprofit is doing good work and to inspire them to get involved. E-newsletters that include video have double the click-through rate. Focus on 1-5 stories and/or calls-to-action and keep text to a minimum.
Get Fully Funded
AUGUST 1, 2022
Make the donor feel good about supporting your mission and even feel like they’re part of the family (connection). If you try to use your regular email, you run the risk of being marked as spam, looking unprofessional, and not being able to measure open rates. CAN SPAM laws so you don’t have to worry about it.
Beth's Blog: How Nonprofits Can Use Social Media
FEBRUARY 15, 2008
In the comments of a post I wrote titled " Reports of Social Networking's Death Are Exaggerated ," Paul Caplan from Content to Be Different said I think the point about measurement/evaluation is vital as long as we don't get hung up on stats etc. Maybe those bikers are also looking for a charity to support. Harley Davidson???
Connection Cafe
OCTOBER 14, 2011
This is a really great aspect to mobile communications because it keeps response rates high and as consumers it keeps spam out of our text message inbox. To opt supporters in to your future mobile program you need to collect their mobile number and be clear that by giving their mobile number, they are subscribing to text messages.
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