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GivingTuesday Prep: Everything You Need for 2023

Qgiv

Once you know what worked and what didn’t, you can start looking at the current trends in fundraising to create the best GivingTuesday campaign to maximize your donor acquisition and retention. One way to engage with your donors on social media for GivingTuesday is to create a hashtag challenge for people to participate and tag you in.

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The 9 Best Nonprofit CRM Solutions (Updated for 2023)

Bloomerang

This type of stewardship helps boost donor retention. Increase donor retention: Some nonprofit CRM solutions (like Bloomerang !) Bloomerang gives users access to a dashboard that actively tracks your retention rate to keep it top of mind for your entire team. are specifically designed to help nonprofits retain more donors.

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Latest Trends in Online Fundraising

NTEN

Target Analytics, a Blackbaud company, has been looking at trends in online and offline giving for many years now. A recent meeting of the donorCentrics Internet Giving Benchmarking Group reviewed online and offline giving between 2005 and 2009. Multichannel donors are more loyal than offline or online donors alone.

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Multi-Channel Approach is Key to Nonprofit Fundraising

Care2

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

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Attention All Shoppers: Online Fundraising Metrics Are In!

NTEN

Take a look at this chart from the report: The lower retention rate drags down the lifetime value of online-acquired donors, as per this chart: So, while we're busy chasing down those high-value online donors, they may be costing us more in the long-run. Offline donors with email addresses give higher amounts than other offline donors.

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Multi-Channel Fundraising is Key to Nonprofit Fundraising

Care2

For example, 12 of the groups in the study had a median increase in online donors of 39% from 2007 to 2008, while their offline donors decreased a median -3% over the same period. 12 of the groups had a median increase in online donors of 315% over the past five years, while offline donors declined a median -6% over the same period.

Channel 28
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Online Donors: Why They Leave and How to Win Them Back

NTEN

In a study released earlier this year, Target Analytics found they have lower retention rates than offline donors. And when they do give again -- which roughly a quarter do, according to the study -- it may not be online but often offline. The trick is getting them to stay once they give.

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