What Chat-First Search Means for Nonprofits (Organic & Ad Grant Traffic)?
Whole Whale
MAY 3, 2023
With the public launch of Google’s Bard chatbot which uses their LLM and search data as of May 2022 the clock has started on how the largest search engine will be shifting user behavior ( Bard FAQ on how it works ). As chatbots and voice assistants provide direct answers, people may not click through to content.
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