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How A Nonprofit’s Content Marketing Engages Audiences

TechImpact

The number one goal of every blog and content marketing campaign is to engage with their audiences and drive interactions. Whether you know it or not, your content marketing campaign is engaging with your target audiences in more ways than one. Content marketing is a two way street. Image courtesy of Engage Designs.

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Communication Breakdown: The Dangers of Getting Blacklisted

Byte Technology

Essentially, blacklisting is an anti-spam measure designed to help email and Internet service providers curb unsolicited junk mail and other communications from suspect websites. However, problems occur when the anti-spam measures put in place are overly aggressive and actually block legitimate messages and contacts.

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Technology Challenges Nonprofits Face

TechImpact

. “Originally the annual appeal was sent by direct mail, then we saw a shift to email, but even now email is becoming less effective–spam filters are picking up more and people are growing numb to solicitations.” Pisapia adds, “At the end of the day, they just want something that works!

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Key End of Year Giving Trends: Giving Tuesday vs. December 31

Qgiv

As always, make sure you account for your organization’s unique history by taking any giving trends found in your donor database into consideration alongside this industry comparison. ET, making the morning and early afternoon the best time to schedule appeals on your different marketing channels. and 10 a.m.

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Digital Privacy Compliance for Nonprofits: The Big 3 Laws

Achieve

Another aspect of data privacy involves how data can and cannot be used to market to donors, which is much more relevant. Regulation #1: The CAN-SPAM Act The CAN-SPAM Act was passed into US law in 2003, and it protects consumers from receiving emails that they never agreed to receive.

Law 59
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SEO For Nonprofits: A Beginners Guide To Digital Marketing Success

Nonprofits Source

In the last step of this digital marketing plan, we’re going to share SEO strategies and tactics we use to increase search rankings on Google. The top 13 on page SEO factors for content marketing. How to measure and track digital marketing success. Digital Marketing Plan Chapters. Chapter 1: Digital Marketing Plan.

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Earth Day Roundup

Michael Stein's Non-profit Technology Blog

email SPAM is a major contributor to IT energy consumption, utilizing 33bn kilowatt-hours of energy every year, enough to power more than 2.4m A bit of good news for all the non-profits making efforts to educate their constituency about green issues: it makes a difference. Green Markets? Green Education.

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