Bloomerang

SEPTEMBER 7, 2021

The only more expensive strategy is direct mail donor acquisition. These prospective donors may be on your mailing list, so not strangers. When it comes to individual giving, an acceptable cost-benefit ratio can depend on a range of factors: Your organization’s history, age, and size. Fundraising history .

Analysis 136

Analysis Benefit Ratio Fundraising 136

Achieve

AUGUST 27, 2021

History of giving to similar organizations. The history of your organization/cause: Prospective donors will be interested in knowing more about your organization before committing their funds. For instance, you should vary your outreach approach by contacting prospects via email, phone, and direct mail.

Research 52

Research Tips Database Gift 52

Connection Cafe

JULY 23, 2019

From hosting special member events to fulfilling membership cards to all related marketing, mailings, and collateral, everything adds up fast! Traditional membership programs issue paper/plastic cards and use a combination of direct mail and email marketing to reach their constituents. Competition for Loyalty.

Museum 34

Museum Trend Mail Culture 34

Connection Cafe

AUGUST 9, 2013

And perhaps your next tweet or mailing. While nonprofits often personalize direct mail campaigns—based on giving history, interests and past actions—that approach isn’t always carried over to their email campaigns. Helps data integrity (verify mailing address; find out interests). #3 It’s not just me.

email 48

email Campaign Test Benchmark 48

Achieve

FEBRUARY 11, 2022

specifically recommends finding a CRM solution that can automatically fill out message templates with personal information for both emails and traditional mail. If you notice a recurring donor has a history of attending a specific type of event, be sure to invite them to similar future opportunities. Advocacy campaigns. Tell a story.

Impact 105

Impact Donor Strategy Statistics 105

Bloomerang

JULY 6, 2022

A robust donor portal where supporters can review their donation history, update their credit card information, and manage their recurring gifts. Then, you incorporated your branding throughout your marketing materials, such as your website, social media, and direct mail. Including a QR code that leads to the form in your direct mail.

Donation 94

Donation Practice Gift Nonprofit 94

Qgiv

JULY 21, 2022

By leveraging multiple communication channels—email, mobile, direct mail, websites, social media, paid and earned media, SEO, and more, you expand your reach to engage new donors and supporters. For example, older donors (65+) still respond well to direct mail offers. You might collect contact information and record donation histories.

Channel 59

Channel Marketing Fundraising Nonprofit 59