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How to find donors online – 22 ideas that work

Whole Whale

Create a quiz that tests the knowledge of users who are aligned with your organization’s cause. Send a survey. Ask your website audience to take a survey as an ‘expert’ on a topic and make one of the fields an email address so they can be sent the findings of the survey. Online quizzes. Online Course.

Ideas 98
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How Data Can Drive Your Fundraising: A Conversation With Keela’s Philip Manzano

Global Giving

The cost per dollar raised for a fundraising campaign, and its evolution throughout one campaign and across different campaigns—this will give you hints about what works the best in your campaigns. All this information can be collected through donor surveys, sent after an event or after a newsletter subscription, for example.

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Nonprofit Web Design Process Part 4a: Sitemaps

Connection Cafe

Card Sort tests are a very helpful input to help determine which groups make the most sense for end-users of the website. Ideally, we’ll have some insight into user needs thanks to the research we conducted in earlier phases of the project such as Surveys and Interviews or Personas. Surveys and Interviews. Usability Tests.

Design 33
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Nonprofit Web Design Process Part 2a: Analytics Data as User Research

Connection Cafe

Percentage of new vs. returning users (hint: more returning visitors = higher loyalty). Surveys and Interviews. Usability Tests. Once we’ve set the timeframe, we then start digging into the data to answer some key questions: What are some benchmark stats for improvement? Overall site visits. Time spent on the site. Introduction.

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Navigation by Recommendation: Lessons Learned from a Little Experiment

Museum 2.0

Bambi noted that she felt like she learned a lot more talking to twenty people for just a minute than trying to administer a two-page survey in the same amount of time. People who didn't want to do it saw it as a test. Test out a "by visitors for visitors" version. It's easy to ask visitors just one question.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) Respond to the program survey. All participants are required to complete the annual program survey. Test out different ad extensions to determine what drives results for your ads.

Grant 52
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Mobile Fundraisers: Explore Best Practices & Campaign Ideas

Qgiv

It’s helpful to test whether your word will be autocorrected by typing it in various phones. To test out if your donation page is mobile friendly, use this free Google tool. To incorporate your mobile fundraising tools, use your outbound text tool to provide your participants with the next clue or give any hints.

Mobile 52