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Build a Non-profit Website that Works [Steal These Ideas!]

Get Fully Funded

Let’s break it down: Logo: Your logo is an image that gives people a feel for what your organization is about. It gives a person the essence and hints about the work the organization does. You can also emphasize your headlines and key phrases by bolding them, increasing the font size, and capitalizing the letters. Trustworthy?

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Nine Digital Marketing Lessons Nonprofits Can Learn from charity: water

Beth's Blog: How Nonprofits Can Use Social Media

Image from Flickr by Xurble. Here are a few images from the charity: water website that show how they employ social proof. You can then make each testimonial a piece of content for your social channels by quoting the best parts in an image. Social proof is particularly powerful when famous people are setting the example.

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Donor Acquisition: 3 Donation Form Tweaks that will Quickly Improve Online Fundraising

Connection Cafe

There’s no magic answer to the ideal calibration of layout, copy, images, fields, offer and headline that drive the highest possible levels of donor acquisition. Some hints from Mark Montenero, Lead Client Success Manager at Blackbaud. . Don’t distract them!

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How to Maximize Success Stories Across Your Nonprofit’s Digital Channels

Nonprofit Tech for Good

WFP USA has posted a nearly 650-word story of Rani on their blog with a big headline, full-size photos, large text, and bold quotes. For the feature image, they used a photo of Rani looking directly at the camera. Included is an image of Dustin on tour in Iraq, wearing an ambiguous expression and surrounded by a dusty landscape.

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22 Email Ledes That Always Work!!

M+R

Rip from the headlines The news is urgent, tangible, and real. Climate Has Already Changed, Study Finds, Citing Heat and Floods That’s the headline on today’s New York Times front page. Let an image do the talking They say an image is worth a thousand words, which is nice because writing is hard sometimes.

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Google Ad Grants for Nonprofits: A Marketer’s Complete Guide

Nonprofits Source

Hint: If you can’t set aside some time each month to check on your account, a Google Grants manager can step in.) 5) Test different headlines and descriptions with RSAs. Think of headlines as a way to grab readers’ attention. Test out different headlines and descriptions to create more effective ads.

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How to write a year-in-review recap (that doesn’t sound like one of those season’s greetings letters) for your organization

Whole Whale

You know the moment: You’re going through your mail when you catch the hint of a red envelope. It’s hard to get that image out of your head when it comes time to recapping the year your organization’s followers. charity: water’s 2015 holiday campaign Have a holly jolly headline Don’t forget your subject line and preheader text!

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