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Fundraising Lessons from the Father of Advertising | Ogilvy on Fundraising

Whole Whale

What if we could have a conversation about fundraising strategy with David Ogilvy, founder of Ogilvy a leading marketing/PR firm and deemed the ‘Father of Advertising’? This engineering insight became his headline: “At 60 miles an hour the loudest noise in a Rolls-Royce comes from the electric clock.”

Lesson 59
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Book Review: Joan Garry’s Guide to Nonprofit Leadership

Beth's Blog: How Nonprofits Can Use Social Media

She has packed all that into her new book, “ Joan Garry’s Guide to Nonprofit Leadership.” ” I was honored to write a book blurb after reading an early draft, but my copy just arrived in the mail and wanted to share review on my blog as part of my preparation for doing an interview with her next week.

Review 102
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112 Tips to Raise More Money by Mail

BoardAssist

Direct mail is a major workhorse for all nonprofits. And regardless of what you hear or think about online giving, most gifts still come via the mail. This week guest blogger Gail Perry is back with her top tips to help us all raise more money by mail. 112 Tips to Raise More Money by Mail. Thanks Gail! Use headings.

Mail 61
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Nonprofit Donor Newsletters | Print or Enews?

Pamela Grow

We continue to solicit donors using direct mail and emails. In my book, Simple Development Systems: Successful Fundraising for the One-Person Shop , and in all of our Basics & More classes, I outline the necessary elements for a strong fundraising program powered by donor communications. The photos need captioning.

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Romancing Your Donors: Showing the Love to Donors of all Levels

NonProfit Hub

One of the basic tenants of successful fundraising is donor stewardship. Make sure the subject line is an intriguing headline, not “April Newsletter from Our Charity.”. Invite them to attend your fundraising events. Tactics: Continue providing regular communication via e-newsletters, social media, website and direct mail. .

Donor 62
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11 Website Design Best Practices for Nonprofits

Nonprofit Tech for Good

The following is an excerpt from Chapter 1 of the newly released book Social Media for Social Good: A How-To Guide for Nonprofits. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book. Also, Defenders of Wildlife is listed as an “Example of Excellence” in the book.

Design 250
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Transform Your Donation Landing Pages for Year-End Giving

NonProfit Hub

This fall, you’ll probably be ramping up for year-end giving, hoping to maximize your reach and visibility through email marketing, direct mail, social media and maybe even an event or two. This is an email acquisition page for an e-book offer for a higher education organization. At least, I hope you will. Do you notice any problems?